To create an apparel piece for the collection that would ultimately mix both high fashion and streetwear aesthetics in a minimalistic way.
After doing some research I focused on making denim the focal point of this piece. The quote, "Pense Et Ca Sera" OR "Think & It Will Be" in English was something I wanted to incorporate into the piece.
I began to evaluate my objective for the collection by crafting a problem statement that would address the needs of the consumers. The issue was over saturation of similar apparel designs that desperately needed to be revamped. Bringing awareness to a social issues and life problems was the best way to give the fashion world something that it has not been accustomed to.
An ECLAIRES customer is unapologetically themselves; and are aware of not only their inner world but most importantly their outer. In short they are socially conscious.
Marketing & Trend
The designs will be available for purchase through engaging online platforms. Such as a website, Instagram, and designer pop up shops in NYC.
The research I compiled was less of a trend but more of bringing notice to a topic I feel needed to be addressed, belief in oneself.
Material & Color
Selvedge denim is higher-quality, harder-to-produce denim that is typically sold and worn unwashed. When loomed you can get 10 times as much denim per hour when it’s not selvedge.
Persian Curtain Rug is a polyester and cotton blend that is lightweight and also a bit reflective.
Gold and navy blue was picked to demonstrate luxury. It also keeps the piece simple and easy to digest visually.
Tech Package with description of each feature and unique cut and material utilized.